Communications Manager – Guinness Ghana Breweries PLC

Job Description

Function/Department:Corporate Relations
Location: Achimota
Reports To:Corporate Relations Director &Company Secretary
Job Level: L4C

Purpose of the Role
The Communications Manager is responsible for leading the development and delivery of integrated
corporate communications that strengthen Guinness Ghana’s reputation, align employees with business
priorities and build external stakeholder understanding of its strategy, performance and contribution to
Ghana’s economy. Serves as a communications adviser to the Corporate Relations Director and business
leaders, turning complex business information into clear, accurate and engaging narratives.
The role supports shareholder and investor confidence through consistent, evidence-based
communication of the Company’s strategic direction, governance, progress and long-term value drivers, in
partnership with Finance and the Company Secretary. Contribute to the conditions for sustainable
shareholder value creation through trusted communication and effective reputation management.

Key Accountabilities

• Develop and execute integrated corporate communications strategies and editorial plans that
  support business objectives, stakeholder engagement, and reputation management.
• Build and maintain a consistent corporate narrative that communicates the company’s strategy,
  performance, heritage, governance, and contribution to Ghana’s economic development.
• Manage media relations and proactive reputation-building initiatives, including executive
  profiling, thought leadership, interviews, speeches, and stakeholder engagement opportunities.
• Partner with Finance and the Company Secretary to support shareholder and investor
  communications, including annual reports, AGM materials, investor presentations, and approved
  market disclosures.
• Lead internal communications initiatives that improve employee understanding, engagement,
  and alignment with business priorities and organizational change programmes.
• Support the communication of Corporate Relations initiatives, including sustainability, public
  affairs, community investment, and responsible drinking programmes, ensuring accuracy and
  consistency of messaging.
• Oversee content development and performance across corporate communication channels,
  including the website, intranet, LinkedIn, and other approved digital platforms.
• Lead communications planning and response readiness for issues and crisis situations, including
  stakeholder messaging, media engagement, and communication protocols.
• Support leadership visibility through the development of executive speeches, presentations,
  messaging, media content, and approved brand public relations initiatives.
• Measure and evaluate communication effectiveness through performance dashboards, media
  analysis, engagement metrics, and stakeholder feedback, driving continuous improvement.
• Manage communications budgets, agencies, suppliers, and external partners to ensure high-
  quality delivery, cost efficiency, and compliance with corporate governance requirements.
• Develop and coach team members while fostering strong collaboration across functions and
  stakeholders to deliver communication objectives.

Key Requirements – Qualifications, Experience, Skills etc.
Qualification

• A bachelor’s degree in communications, public relations, journalism, marketing or related
  discipline, or equivalent relevant professional experience.
• A relevant postgraduate qualification or recognized professional membership is desirable.
  Experience
• 6–8 years of progressive communications or public relations experience, including at least three
  years leading integrated programmes, agencies or teams.
• Equivalent depth of relevant experience may be considered through a documented assessment.
• Evidence of developing and delivering communications strategies linked to business objectives,
  with experience across external reputation/media, internal communications, digital content and
  issues/crisis communication.
• Experience advising senior leaders, preparing executive messages and managing sensitive or
  complex business information with sound judgement.
• Strong knowledge of Ghana’s media and stakeholder environment and a record of building
  effective professional relationships.
• Experience translating financial, operational, policy or sustainability information into accurate,
  accessible stories.
• Listed-company, annual-report, AGM or investor-communication exposure is strongly preferred.
• Experience in FMCG, manufacturing, consumer-facing or similarly complex organisations is
  preferred; evidence of managing budgets, agencies and delivery across multiple teams is
  required.
  Key Skills
• Excellent writing, editing, presentation and storytelling, with the ability to simplify complexity
  without losing accuracy.
• Commercial understanding, critical thinking and the confidence to challenge unsupported
  claims or ineffective communication.
• Digital fluency, hands-on content judgement and the ability to interpret channel and audience
  evidence.
• Calm issues management, discretion, integrity and a clear understanding of escalation and
  approval responsibilities.
• Strong planning, stakeholder influence, collaboration and coaching; able to deliver with
  limited day-to-day supervision while keeping the CRD informed.