BTL Manager – Events, Activations & Sponsorships – Blow Chem Industries Ltd

Job Description

Location: Tema, Kpone Barrier

Are you a creative marketing professional with a passion for delivering impactful brand experiences, consumer activations, and strategic sponsorship campaigns? Do you thrive in fast-paced environments where innovation, execution, and stakeholder engagement drive business success?

We are seeking an experienced and results-oriented BTL (Below-the-Line) Manager – Events, Activations & Sponsorships to join our growing team. In this role, you will be responsible for planning, executing, and evaluating integrated BTL marketing initiatives that strengthen brand visibility, increase consumer engagement, and support business growth.

If you have a proven track record in experiential marketing and event management within the FMCG industry, we encourage you to apply.

Key Responsibilities

As the BTL Manager, you will be responsible for:

• Developing and executing Below-the-Line (BTL) marketing strategies aligned with the company’s overall marketing objectives.
• Planning, organizing, and managing promotional events, brand activations, roadshows, exhibitions, and experiential marketing campaigns.
• Coordinating sponsorship activities, ensuring maximum brand exposure and return on investment.
• Managing the execution of trade marketing initiatives and consumer engagement programs across multiple locations.
• Developing annual activation calendars and campaign execution plans.
• Preparing and managing campaign budgets while ensuring cost-effective utilization of resources.
• Monitoring campaign performance and providing detailed post-event analysis and recommendations.
• Collaborating with internal teams including Sales, Marketing, Procurement, and Finance to ensure seamless campaign execution.
• Building and maintaining strong relationships with agencies, vendors, event organizers, media partners, and other external stakeholders.
• Negotiating contracts, sponsorship agreements, and vendor service agreements.
• Ensuring all activations comply with company branding standards and regulatory requirements.
• Conducting market research to identify emerging trends, consumer insights, and innovative activation opportunities.
• Measuring campaign effectiveness using key performance indicators (KPIs) and providing management with actionable reports.
• Supporting new product launches through creative consumer engagement activities.
• Supervising event logistics, merchandising materials, promotional assets, and field execution teams.
• Continuously identifying opportunities to improve brand visibility and customer experience.

Qualifications

Applicants should possess:

• Bachelor’s Degree or higher in Marketing, Business Administration, or a related discipline.
• A professional marketing qualification will be an added advantage.

Experience

The successful candidate must have:

• A minimum of five (5) years’ relevant experience, preferably within the Fast-Moving Consumer Goods (FMCG) industry.
• Demonstrated experience managing:
  • Corporate events
  • Brand activations
  • Experiential marketing campaigns
  • Sponsorship programmes
  • Trade marketing initiatives
• Proven experience managing marketing budgets and campaign expenditure.

Required Skills & Competencies

The ideal candidate should possess:

• Strong project planning and execution skills.
• Excellent event management and coordination abilities.
• Strong negotiation and vendor management skills.
• Exceptional stakeholder engagement and relationship management skills.
• Excellent communication and presentation skills.
• Strong analytical and reporting capabilities.
• Budget planning and financial management skills.
• Creative thinking with the ability to generate innovative marketing ideas.
• Excellent organizational and time management skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong leadership and team coordination abilities.
• High attention to detail and commitment to delivering quality outcomes.
• Proficiency in Microsoft Office Suite and marketing reporting tools.

Why Join Us?

This opportunity offers you the chance to:

• Lead exciting and impactful brand activation campaigns.
• Work with a dynamic and innovative marketing team.
• Build strategic partnerships with leading brands and stakeholders.
• Enhance your expertise in experiential marketing and sponsorship management.
• Contribute directly to the growth and visibility of a well-established organization.
• Enjoy opportunities for continuous learning, career growth, and professional development.

How to Apply

Qualified and interested applicants should submit their updated CV to:

paul.logo@blowgroup.com
magnus.dey@blowgroup.com

Application Deadline: Applications will be reviewed on a rolling basis. Early applications are strongly encouraged.

Please note: Only shortlisted applicants will be contacted for the next stage of the recruitment process.