Health Retail Manager – emPLE Health Insurance

Job Description

Company: emPLE Health Insurance
Position: Health Retail Manager
Employment Type: Full-Time
Location: Ghana

About the Role

emPLE Health Insurance is seeking a dynamic, results-driven, and commercially minded Health Retail Manager to lead the growth of its retail health insurance business.

The successful candidate will be responsible for developing and executing retail sales strategies that increase customer acquisition, grow revenue, strengthen market presence, and expand access to quality health insurance solutions for individuals, families, and small businesses.

This role requires a strong sales leader who understands customer needs, can build high-performing sales channels, and consistently delivers against ambitious sales targets.

Key Responsibilities

• Develop and implement effective retail sales strategies and business development plans to drive revenue growth and increase market penetration.
• Lead the acquisition of new individual, family, SME, and other retail customers.
• Identify new market opportunities and develop initiatives to expand emPLE’s health insurance customer base.
• Set, monitor, and achieve monthly, quarterly, and annual sales targets.
• Develop and maintain a strong sales pipeline and ensure consistent conversion of prospects into customers.
• Build and maintain strong relationships with existing and prospective customers.
• Identify customer needs and recommend appropriate health insurance products and solutions.
• Develop strategies to improve customer retention, satisfaction, and referrals.
• Lead, coach, motivate, and manage retail sales teams to achieve individual and team performance targets.
• Monitor sales performance and prepare regular reports on revenue, customer acquisition, conversion rates, pipeline development, and other key performance indicators.
• Work closely with marketing and other business units to develop effective customer acquisition and promotional campaigns.
• Explore and establish strategic partnerships, distribution channels, and business relationships that can support retail growth.
• Monitor market trends, customer preferences, competitor activities, and developments within the health insurance industry.
• Ensure that all retail sales activities are conducted in line with company policies, regulatory requirements, and ethical standards.
• Provide regular feedback to management on market opportunities, customer expectations, sales challenges, and recommended interventions.
• Continuously identify opportunities to improve the retail sales process, customer experience, and overall commercial performance.

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Sales, Insurance, Finance, Economics, or a related discipline.
• 5–7 years of relevant retail sales experience, preferably with a strong track record in achieving and exceeding sales targets.
• Demonstrated experience managing sales teams, territories, channels, or customer portfolios.
• Proven ability to develop and execute sales strategies that deliver measurable business results.
• Experience within the insurance, banking, financial services, healthcare, or related industries will be an advantage.
• Strong understanding of retail customer acquisition, relationship management, sales conversion, and business development.
• Experience using CRM systems and sales performance tools will be an added advantage.

Key Skills & Competencies

The ideal candidate should demonstrate:

• Strong sales and business development capabilities
• Excellent negotiation and persuasion skills
• Customer-centric mindset
• Strong commercial and analytical thinking
• Target-oriented and results-driven approach
• Leadership, coaching, and team management skills
• Excellent communication and interpersonal skills
• Strong networking and relationship-building abilities
• Ability to identify and pursue new business opportunities
• Strong planning, organisation, and execution skills
• Ability to work independently and under pressure
• Proficiency in Microsoft Office and relevant sales/CRM tools
• High level of integrity, professionalism, and accountability

What Success in This Role Looks Like

The successful candidate will be expected to make a measurable contribution to the growth of emPLE Health Insurance by:

• Increasing retail customer acquisition and market penetration
• Consistently achieving or exceeding assigned sales and revenue targets
• Expanding the SME and individual customer portfolio
• Strengthening customer retention and engagement
• Developing high-performing retail sales channels and teams
• Identifying new opportunities for sustainable revenue growth

HOW TO APPLY

Interested and qualified candidates should submit their updated CV to HumanCapital@emplegh.com

Please indicate “Health Retail Manager” as the subject of your email.

Only shortlisted candidates will be contacted.