Senior Marketing Officer – Brand & Product Marketing – Tobinco Pharmaceuticals Limited

Job Description

The Role

• Support the Marketing Director and Pharmacist – Marketing Support to in driving brand growth, product marketing, campaigns and market development.

Key Responsibilities

• Execute marketing strategies, campaigns and approved initiatives
• Support brand management, product positioning and product launches
• Coordinate advertising, promotions, events and activations
• Lead digital and social media content development
• Conduct market research, competitor analysis and identify opportunities
• Work with Sales to improve product visibility and market performance
• Collaborate with the Pharmacist on pharmaceutical and technical marketing content
• Monitor campaign performance, KPIs and ROI
• Coordinate external agencies, media and creative partners

Qualification Required & Experience

• Bachelor’s degree in Marketing, Business Administration, Communication, PR or related field
• Professional marketing certification is an advantage
• 5 to 8 years progressive marketing experience, preferably in brand/product or commercial marketing
• Experience in pharmaceutical, healthcare or FMCG industries strongly preferred
• Proven experience in brand management, product launches and marketing campaigns
• Strong digital marketing, social media and market research skills

What We offer: Competitive Remuneration

Location: Accra

How To Apply For The Job

Send your CV and cover letter to careers@tobicopharma.com