Senior Digital Account Manager – Publicis West Africa

Job Description

Publicis West Africa is a multi-talented, culturally diverse communications agency based in Accra, Ghana. It serves as a regional hub, delivering integrated marketing campaigns in English, French, and Portuguese across more than 25 markets in Central and West Africa. The agency’s mission is to reclaim Africa’s birthright as an inherently creative and expressive place through contagious ideas that transform businesses and industries. As part of the global Publicis Groupe network (one of the world’s largest communication groups), Publicis West Africa combines local insight with world-class expertise, connecting brands to over 600 million consumers in one of the world’s fastest-growing regions.

Publicis West Africa believes in effecting positive change through creativity, always. It nurtures top talent from within, offering team members a journey of continuous evolution. The agency is a community of experts spanning every discipline – activists who embrace challenges with agility, idealists who thrive on inspiration, and romantics who believe that an idea can change the world (and that great ideas can come from anyone, anywhere). This collaborative, innovative culture empowers the team to push boundaries and become better every single day.

Overview Publicis West Africa is seeking a highly capable Senior Digital Account Manager to lead the delivery, performance, and growth of its digital client accounts. In this senior delivery role, you will own end‑to‑end execution across digital campaigns, acting as the primary day‑to‑day client lead and escalation point while ensuring work is delivered on time, on brief, and to agreed standards. The role balances practical digital strategy with hands‑on operational leadership, requiring a strong ability to translate client objectives into clear plans, timelines, and measurable outcomes. You will lead and develop Digital Account Managers/Executives and cross‑functional teams, maintain commercial and reporting discipline, and drive consistent quality across all outputs. This is a high‑impact role focused on dependable delivery, strong client partnerships, and sustained account performance across a fast‑moving portfolio.

Role Purpose

• Own digital account strategy, delivery, and performance for assigned clients
• Act as the senior day‑to‑day client lead and escalation point
• Lead and develop Digital Account Managers and account teams
• Drive account growth, quality, and commercial performance

Responsibilities

• Own senior client relationships and day‑to‑day account leadership
• Define digital account strategies aligned to client business objectives
• Translate clientobjectives into clear, measurable campaign plans
• Lead cross‑functional teams across strategy, creative, media, and production
• Oversee delivery quality and performance across all campaigns
• Set and review KPIs, reporting frameworks, andoptimisation plans
• Own account‑level budgets, forecasts, and financial reporting
• Identifyand drive organic growth, upsell, and cross‑service opportunities
• Coach and performance‑manage Digital Account Managers and teams

Outcomes/KPIs

• Sustained achievement of account‑level KPIs across campaigns
• ≥95% on‑time and on‑budget delivery across the account
• Account revenue growth and client retention
• Budget variancemaintained within agreed thresholds
• High client satisfaction and team engagement scores

Qualifications Skills & Experience:

• 7–9 years’ experience in a digital or integrated agency environment
• Proven leadership of account teams and complex client portfolios
• Strong digital strategy, planning, andoptimisation capability
• Solid commercial acumen, including forecasting and margin control
• Excellent client leadership and senior stakeholder management skills
• Strong analytical, reporting, and presentation capability
• Proficiency in Excel, PowerPoint, and Word
• Degree in Marketing, Communications, or related field (preferred)

Additional Information Critical Skills & Competencies:

• Leadership: Able to inspire, guide, and motivate teams effectively, fostering an environment of trust and high performance.
• Change Agent: A proactive mindset oriented toward driving positive change and transformation, rather than merely managing the status quo.
• Communication & Collaboration: Exceptional communication skills and a talent for connecting people and ideas across different teams, disciplines, and cultures, facilitating strong collaboration throughout the region.

Company Values

• Trust: “Trust is the cornerstone upon which we build our relationships.” Publicis Groupe (and by extension, Publicis West Africa) holds itself to the highest standards of partnership behaviour, treating its people and clients with respect, transparency, and honesty.
• Talent: “This is first and foremost a people business.” The organisation is committed to being a destination for the industry’s best talent. Publicis values each person as an individual, fostering their growth as it grows its clients’ businesses.
• Transformation: “True transformation comes when we stop managing change and instead initiate change.” Publicis Groupe strives to be an admired force for business transformation, focusing on performance and results to transform clients’ businesses. Publicis West Africa embraces this ethos, initiating change and innovative thinking to drive the region’s brand success.