Sales & Marketing Executive – Kranoc Group

Job Description

Location: Airport Area, Accra
Employment Type: Full-Time
Industry: Travel & Tourism
Reports To: General Manager / Managing Director

Job Summary

The Sales & Marketing Executive will be responsible for promoting the company’s travel and tour services, driving sales growth, and building strong relationships with individual, corporate, and group clients. The role involves identifying new business opportunities, marketing travel packages, managing customer inquiries, and ensuring exceptional service delivery to strengthen the company’s market presence and revenue performance.

Key Responsibilities

Sales & Business Development

• Promote and sell the company’s travel and tour packages to individuals, groups, and corporate clients.
• Identify and pursue new business opportunities to increase revenue and expand the customer base.
• Prepare and present travel proposals, quotations, and customized travel packages to prospective clients.
• Achieve monthly and annual sales targets established by management.

Marketing & Promotions

• Develop and implement marketing initiatives to promote travel services and packages.
• Manage and update marketing content on social media platforms and the company website.
• Participate in travel fairs, exhibitions, and promotional events to attract new clients.
• Assist in developing promotional materials including brochures, flyers, and digital advertisements.

Client Relationship Management

• Build and maintain strong relationships with existing and prospective clients.
• Provide professional travel advice and recommend suitable travel packages based on customer needs.
• Follow up with clients to ensure satisfaction and encourage repeat business.

Market Research & Reporting

• Conduct market research to identify trends, customer preferences, and competitor activities.
• Provide feedback and recommendations to management to improve travel services and packages.
• Maintain accurate records of sales activities, leads, and customer interactions.
• Prepare regular sales and marketing performance reports for management review.

Operational Coordination

• Work closely with ticketing and visa processing officers to ensure smooth travel arrangements for clients.
• Ensure timely communication with clients regarding travel details, documentation, and service updates.

Qualifications & Experience

Education

• Minimum of a Diploma or Bachelor’s Degree in Marketing, Business Administration, Tourism, or a related field.

Experience

• At least 2–5 years of experience in sales and marketing, preferably within a travel and tour company.

Required Skills & Competencies

• Strong sales and negotiation skills
• Marketing and promotional strategy skills
• Customer relationship management skills
• Excellent communication and presentation abilities
• Strong time management and organizational skills
• Problem-solving and decision-making abilities
• Proficiency in Microsoft Office and social media marketing tools
• Good knowledge of travel destinations, tour packages, and travel documentation

Additional Requirements

• Professional appearance and strong customer service orientation.
• Ability to work independently and consistently achieve sales targets.

How to Apply

Qualified candidates should submit a PDF copy of their CV to:

📧 recruitment@thekranocgroup.com

Only shortlisted candidates will be contacted.