GROUP BRAND MARKETING MANAGER – The Jospong Group of Companies

Sales & Business Development
Accra
April 14, 2026
Full Time
Urgent
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Job Description

KEY RESPONSIBILITIES

A. Group Brand Strategy & Governance

  • Develop and lead the Group’s overarching brand strategy and positioning framework.
  • Define and manage brand architecture across subsidiaries and service lines.
  • Establish and enforce Group-wide brand governance policies and standards.
  • Lead periodic brand audits across business units to ensure compliance and alignment.
  • Oversee brand risk management and reputation safeguards.

B. Integrated Marketing Leadership

  • Lead enterprise-wide integrated marketing campaigns aligned to strategic priorities.
  • Coordinate cross-business marketing initiatives to ensure synergy and cost efficiency.
  • Approve major brand campaigns, messaging, and communication outputs.
  • Ensure consistent brand representation across ATL, BTL, digital, experiential, and corporate channels.

C. Corporate Reputation & Thought Leadership

  • Lead corporate storytelling and executive brand positioning.
  • Strengthen the Group’s public profile, credibility, and stakeholder engagement.
  • Partner with Corporate Affairs to manage brand perception and crisis communication.
  • Develop executive visibility strategies for senior leadership.

D. Commercial & Revenue Enablement

  • Translate Group strategy into strong, differentiated brand propositions.
  • Partner with Commercial and Business Development teams to strengthen bid positioning, pricing perception, and value articulation.
  • Support go-to-market strategies for new ventures, subsidiaries, and innovations.
  • Drive demand generation initiatives across acquisition, retention, and expansion journeys.
  • Track and optimize ROI on brand investments and sponsorship portfolios.

E. Digital & Innovation Leadership

  • Champion digital-first brand transformation across the Group.
  • Oversee digital brand presence, content ecosystems, and online reputation.
  • Integrate data analytics into brand decision-making.
  • Lead innovation in brand experiences, partnerships, and customer engagement models.

F. Market Insights & Performance Intelligence

  • Establish Group-level brand performance dashboards.
  • Track awareness, sentiment, consideration, preference, and trust metrics.
  • Conduct enterprise-wide market, competitor, and customer insight studies.
  • Use insights to refine positioning and competitive strategy.

G. ESG & Purpose-Led Branding

  • Align brand strategy with sustainability and ESG priorities.
  • Embed responsible branding principles across the Group.
  • Position the organisation as a socially responsible and impact-driven brand.

JOB SPECIFICATION

Education & Experience

  • Master’s degree (MBA, Marketing, Strategy, Brand Management, Communications) or CIM certification is an advantage.
  • 10+ years progressive experience in brand marketing, with at least 3 years in a leadership or multi-entity environment.
  • Proven track record managing enterprise-level brand strategy and integrated campaigns.
  • Experience operating within complex, multi-business or group structures.
  • Strong exposure to commercial strategy and revenue-linked marketing initiatives.

Core Technical Competencies

  • Enterprise Brand Architecture & Governance
  • Strategic Marketing & Integrated Communications
  • Corporate Reputation Management
  • Commercial & Revenue-Linked Marketing
  • Digital Brand Strategy & Analytics
  • Market Intelligence & Competitive Positioning
  • ESG & Purpose-Driven Branding

Leadership & Behavioural Competencies

  • Strategic thinking and enterprise-wide perspective
  • Executive presence and stakeholder influence
  • Strong commercial acumen
  • High-level decision-making and judgment
  • Ability to align multiple business units under one brand direction
  • Data-driven mindset with innovation orientation

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