Digital & Media Marketing Manager – Blow Chem Industries Ltd

Job Description

Location: Tema, Kpone Barrier

Are you a strategic and results-driven digital marketing professional with a passion for building brands, driving online engagement, and delivering impactful marketing campaigns? Do you thrive in a fast-paced environment where creativity, data, and innovation come together to achieve business growth?

We are seeking an experienced Digital & Media Marketing Manager to lead the planning, execution, and optimization of our digital marketing, media, and brand communication strategies. The successful candidate will be responsible for strengthening our digital presence, managing integrated marketing campaigns, enhancing brand visibility, and driving customer engagement across multiple channels.

If you have extensive experience in digital marketing, media planning, brand communications, and campaign management—particularly within the FMCG industry—we encourage you to apply.

Key Responsibilities

As the Digital & Media Marketing Manager, you will be responsible for:

• Developing and implementing comprehensive digital marketing strategies aligned with the company’s business and brand objectives.
• Planning, executing, and optimizing integrated marketing campaigns across digital and traditional media platforms.
• Managing the company’s digital presence, including website, social media platforms, email marketing, and online advertising.
• Creating and implementing media plans that maximize brand visibility and return on marketing investment.
• Managing relationships with digital marketing agencies, media agencies, creative agencies, and external vendors.
• Overseeing the creation, scheduling, and publication of engaging digital content across multiple platforms.
• Developing and executing social media strategies that increase brand awareness, customer engagement, and audience growth.
• Monitoring online conversations and protecting the company’s brand reputation through effective community management.
• Planning and executing paid media campaigns, including social media advertising, search engine marketing (SEM), display advertising, and programmatic media buying.
• Coordinating public relations (PR) campaigns and media engagements to strengthen the company’s public image.
• Working closely with internal teams including Sales, Brand Management, Trade Marketing, and Product Development to ensure integrated marketing execution.
• Managing campaign budgets and ensuring efficient utilization of marketing resources.
• Monitoring digital campaign performance using analytics tools and preparing detailed performance reports with actionable insights.
• Conducting market research and competitor analysis to identify emerging trends and new digital opportunities.
• Utilizing consumer insights and campaign data to continuously improve marketing performance and customer experience.
• Ensuring brand consistency across all digital and media communications.
• Driving innovation by identifying and implementing new digital technologies, marketing tools, and emerging platforms.

Qualifications

Applicants must possess:

• Bachelor’s Degree or higher in Marketing, Communications, Digital Marketing, Business Administration, or a related discipline.
• A professional certification in Digital Marketing, Social Media Marketing, Brand Management, or Marketing Communications will be an added advantage.

Experience

The ideal candidate should have:

• A minimum of five (5) years’ relevant experience in Digital Marketing, Media Planning, and Brand Communications.
• Previous experience within the Fast-Moving Consumer Goods (FMCG) industry will be highly advantageous.
• Proven experience managing:
  • Digital marketing campaigns
  • Media planning and buying
  • Social media strategy and management
  • Digital advertising
  • Brand communication initiatives
  • Public Relations (PR) campaigns
  • Campaign performance analytics
  • Content strategy and execution
• Experience working with external digital agencies, creative agencies, and media partners.

Required Skills & Competencies

The successful candidate should possess:

• Strong knowledge of digital marketing strategies and best practices.
• Excellent understanding of social media platforms, digital advertising, and media planning.
• Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
• Excellent communication, presentation, and storytelling abilities.
• Strong project management and organizational skills.
• Experience with digital marketing analytics and reporting tools.
• Creative thinking with the ability to develop engaging marketing campaigns.
• Excellent stakeholder management and relationship-building skills.
• Strong budgeting and financial management capabilities.
• High attention to detail and commitment to delivering quality marketing campaigns.
• Ability to manage multiple projects simultaneously while meeting tight deadlines.
• Strong leadership and team collaboration skills.
• Proficiency in Microsoft Office Suite and digital marketing platforms.

Why Join Us?

Joining our team offers you the opportunity to:

• Lead innovative digital marketing and media campaigns for a growing organization.
• Work in a dynamic, collaborative, and fast-paced environment.
• Drive brand growth through creative and data-driven marketing initiatives.
• Collaborate with experienced professionals across multiple business functions.
• Access opportunities for continuous learning, career development, and professional growth.
• Make a significant impact by shaping the company’s digital and brand communication strategy.

How to Apply

Qualified and interested candidates should submit their updated CV to:

paul.logo@blowgroup.com
magnus.dey@blowgroup.com

Application Deadline: Applications will be reviewed on a rolling basis. Early applications are strongly encouraged.

Please Note: Only shortlisted candidates will be contacted for the next stage of the recruitment process.