Job Description
ROLE: COMMERCIAL BUSINESS MANAGER
JOB GRADE: MANAGER
JOB LEVEL: L3 N1
DEPARTMENT/DIVISION: COMMERCIAL BUSINESS
REPORTS TO: CHIEF EXECUTIVE OFFICER
ESCALATING AUTHORITY: Escalate all unresolved and dissatisfied complaints, grievances and matters to the CHAIRMAN, BOARD OF DIRECTORS
DIRECT REPORTS: COMMERCIAL SALES LEAD
EXTERNAL & INTERNAL RELATIONSHIPS:
External:
Commercial Customers for liquid fuel, LPG and Lubricants
Premix Landing Beaches
Commercial Sales Agents/Partners.
Regulators (NPA, EPA, etc.)
Internal:
All staff members across the company.
LOCATION: HEAD OFFICE
TRAVEL: Mostly resident at the Head Office with frequent visits to commercial customer offices and sites across the country.
JOB SUMMARY: The Commercial Business Manager shall be responsible for executing the company’s strategy to significantly increase its market share in the fuel and lubricants sector within the commercial or B2B segment. This role will particularly focus on attracting blue-chip and creditworthy companies in industries such as mining, shipping, manufacturing, and telecommunications, among others.
The role involves leading, supervising, monitoring, coordinating, and evaluating the work of the team in the Commercial Business Unit. Additionally, it requires taking necessary actions to ensure that both individual performance targets and the overall goals and targets of the unit are achieved.
KEY PERFORMANCE INDICATORS (KPIs):
- Market Share Expansion
- Contract Win Rate
- Credit Receivables and Management
- Demand Forecast Accuracy
- Client Retention Rate
- Contribution Margin Growth
- Team Performance Delivery
- Commercial Revenue Growth
JOB SPECIFICATION LEADERSHIP:
- Shall lead by modelling the company’s values of Service, Empathy, Leadership, Professionalism, Integrity, and Sustainability, and acting as an exemplary brand ambassador so as to inspire others, and to live the values and hold team members to such values.
- Shall identify respective strengths and weaknesses (challenges) of each team member and coach them as well as assign them appropriately to deliver the desired performance outcomes.
- Shall lead by example, ensuring your words and actions reflect the company’s values for your team to emulate.
- Shall promptly recognize value-adding contributions and enforce discipline fairly and consistently with the team.
- Shall display good judgment in decision making and exercise discretionary authority fairly and consistently to engender trust and confidence from Team members.
- Shall be disciplined by working within the role’s limit of authority and proactively seek approval whenever the need arises.
- Shall build the capabilities of team members to ensure seamless succession as and when the need arises.
MANAGEMENT OF EXISTING BUSINESSES:
- Shall be responsible for managing existing clients to ensure that their needs are met expeditiously and that PETROSOL’s services delight them.
- Shall ensure accurate demand forecasting and timely placement of customer orders to guarantee a prompt and reliable supply.
- Shall be in charge of optimizing the relationships by ensuring that PETROSOL controls all or a significant percentage of the clients’ petroleum products requirements.
- Shall ensure that clients adhere strictly to agreed terms of trade, especially in terms of credit days and credit limits.
- Shall be responsible for building the capacity of the staff of our clients’ fuel storage depots in the areas of petroleum products discharging, inventory management and Health, Safety, Security, Environment and Quality Management (HSSEQ)
- Shall offer tailor-made cost-saving energy consumption solutions to improve clients’ businesses for their long-term survival and eventually guarantee our long-term relationship.
- Shall manage the supply of premix fuel to various landing beach committees of fishers.
- Shall put in place an effective and efficient Customer Relationship Management system aimed at building strong brand loyalty.
- Shall develop an after-sales service system that ensures that customers are constantly engaged to proactively address any concerns arising from the use of our products.
BUSINESS DEVELOPMENT:
- Shall aggressively grow the Business to Business (B2B) business by signing on credible new clients with huge demand for fuel and lubricants, with particular focus on companies in the mining, shipping, telecom, manufacturing, and multinational construction firms, among others.
- Shall gather data on existing fuel and lubricants supply contracts competitors have with the mines and other blue-chip clients and monitor their expiration dates to initiate early pitching to win such contracts for PETROSOL.
- Shall monitor publications on tenders for petroleum products and take immediate steps to ensure that PETROSOL submits its bids in line with the requirements in good time
- Shall closely monitor the performance of the mining and shipping industries so as to identify credible players to do business with and proactively present proposals to them.
- Shall work closely with business associations and investment regulatory bodies, in which PETROSOL is registered, to identify new credible companies entering the market that require petroleum products for their operations and proactively send proposals.
- Shall participate in business events and conferences, trade shows to exhibit or market PETROSOL’s products and services to firms.
- Shall look out for transnational business opportunities (within the Ecowas sub-region, at least) that have the potential to support the exponential growth and profitability agenda of PETROSOL with minimal risk.
CONTRACT MANAGEMENT:
- Shall work closely with the function to ensure that contracts withclients are prepared to reflect the terms agreed by all parties and thatthe interests of all parties are protected.
- Shall ensure the strict enforcement of the terms of executed contracts.
- Shall alert the CEO on contracts whose terms are nearing expiration for renegotiation to commence earlier as appropriate. This should be done at least 6 months before the expiration of the contract.
STRATEGIC AND ANALYTICAL FUNCTIONS:
- Shall be in charge of analyzing the commercial business segment of the industry to identify the growth trend, the drivers of demand, the changing needs of consumers, and advise Management on how the company can position itself to take advantage of emerging opportunities.
- Shall analyze the performance of specific key sectors, such as the mining, shipping, and aviation sectors, to identify opportunities and threats and recommend viable business opportunities that align with PETROSOL’s growth Agenda and minimize/eliminate potential threats.
- Shall develop a clear execution strategy to ensure that the short, medium, and long-term targets set by Shall keep an eye on alternative green energy transition options, which the company can deploy to serve its corporate clients.
QUALIFICATION & EXPERIENCE
- A Bachelor’s degree in Marketing, Business Administration, Finance,Economics, Engineering or a related field.
- Postgraduate qualification (MBA, MA, MSc) or Chartered Marketing certification is an added advantage.
- A minimum of six (6) years’ experience in business development, sales, or commercial operations, with proven ability to meet revenue targets.
- Demonstrable experience in B2B marketing or sales of energy or petroleum products is an advantage.
KEY COMPETENCIES: KNOWLEDGE:
- A strong commercial acumen with a clear customer-focused mindset
- Very good understanding of pricing, margin management, and value- based selling principles.
- Very good understanding of sales processes, account management andbusiness development practices.
- A strong working knowledge of fuels, lubricants, Premix, LPG, and the technical services available to customers is an added advantage
SKILLS:
- Strong negotiation, analytical, and commercial acumen.
- Excellent communication, presentation, and relationship management skills.
- Demonstrate leadership capability, emotional intelligence, adaptability, and the ability to work under pressure.
- Proficiency in sales 1st tools and CRM-based sales platforms.
- Strong proficiency in Microsoft Excel and PowerPoint
- Ability to analyse data, prepare presentations, and communicate
- commercial insights effectively
BEHAVIOUR:
- Must exhibit a high level of integrity, discretion, achievement orientation, and customer focus.
- Must exhibit a high sense of professionalism and confidentiality
- Must be a passionate, proactive, and results-oriented person
- Must be self-driven and be able to work under little or no supervision
- Must be a very organized and highly disciplined person
- Must be willing to go the extra mile
- Must be friendly but firm and able to insist on enforcing quality standards
- Must be a field-oriented or hands-on person
- Must be aligned with the PETROSOL’s values of Integrity, Empathy, Professionalism, Leadership, Service and Sustainability.
WORKING CONDITIONS
- The role requires working irregular hours, including weekends and holidays
- The role involves or may require frequent movement, long hours of travel, meetings, and presentations
How To Apply
Kindly submit your Cv and application letter to recruitment@petrosol.com.gh with the subject line, COMMERCIAL BUSINESS MANAGER.Only successful applicant will be contacted 2 weeks after deadline