Digital Growth & Engagement Lead – ENF Technologies

Job Description

ENF Technologies is seeking a results-driven, technically skilled, and commercially minded Digital Growth & Engagement Lead to join its team in Accra, Ghana.

This is not a traditional social media or digital marketing role. We are looking for a versatile professional who combines strong web development capabilities with digital marketing expertise, growth strategy, customer acquisition, and performance optimization.

The successful candidate will be responsible for developing, managing, and optimizing the company’s digital platforms while driving online visibility, customer engagement, traffic growth, and conversion performance.

You will play a key role in building and maintaining websites, implementing effective SEO strategies, managing digital marketing activities, analyzing user behaviour, and identifying opportunities to improve customer acquisition and engagement.

The ideal candidate must possess both technical and marketing capabilities, with the ability to translate digital strategies into measurable business results.

Key Responsibilities

1. Website Development & Management

• Design, develop, maintain, and optimize company websites to ensure functionality, responsiveness, and excellent user experience.
• Build and manage websites using HTML, CSS, JavaScript, WordPress, and other relevant web development technologies.
• Develop and maintain website pages, landing pages, and other digital assets to support marketing and business objectives.
• Ensure websites are responsive, mobile-friendly, secure, and optimized for performance across different devices and browsers.
• Identify and resolve technical issues affecting website functionality, speed, accessibility, and user experience.
• Manage website hosting, domain configurations, SSL certificates, and deployment processes.

2. Digital Growth & Performance Marketing

• Develop and implement digital growth strategies aimed at increasing website traffic, customer acquisition, engagement, and conversions.
• Plan, execute, and optimize digital advertising campaigns across relevant platforms.
• Identify growth opportunities through audience research, market analysis, and digital performance insights.
• Monitor campaign performance and recommend improvements to maximize marketing effectiveness and return on investment.
• Develop and manage customer acquisition strategies that align with the company’s commercial objectives.
• Work towards improving digital reach, lead generation, and overall customer engagement.

3. Search Engine Optimization (SEO)

• Develop and implement effective SEO strategies to improve website visibility and organic search rankings.
• Conduct keyword research, competitor analysis, and website SEO audits.
• Optimize website content, metadata, URLs, internal links, and technical SEO elements.
• Monitor website performance through Google Search Console and other SEO tools.
• Identify and resolve technical SEO issues that may affect search engine crawling, indexing, and ranking.
• Implement strategies to improve organic traffic and strengthen the company’s online presence.

4. Analytics, Tracking & Performance Measurement

• Set up, manage, and monitor website analytics and tracking systems.
• Utilize Google Analytics, Google Search Console, and Google Tag Manager to measure digital performance.
• Track important performance indicators, including website traffic, user behaviour, engagement, conversion rates, and customer acquisition.
• Analyze user journeys and identify areas where website visitors experience difficulties or abandon conversion processes.
• Prepare performance reports and provide actionable recommendations based on data and insights.
• Use analytics to guide digital marketing decisions and improve overall business performance.

5. Conversion Rate Optimization (CRO) & A/B Testing

• Develop strategies to improve website conversion rates and customer acquisition.
• Conduct A/B testing on landing pages, website elements, advertisements, and customer journeys.
• Analyze conversion funnels to identify opportunities for improvement.
• Optimize website layouts, calls to action, forms, and other customer interaction points.
• Apply data-driven approaches to improve user engagement and maximize conversions.
• Continuously test and refine digital experiences to achieve better commercial outcomes.

6. Player Engagement & Digital Customer Experience

• Develop and implement digital engagement strategies that attract, retain, and strengthen relationships with users.
• Identify opportunities to improve user interaction across websites and digital platforms.
• Monitor engagement trends and user behaviour to understand customer needs and preferences.
• Collaborate with relevant teams to develop digital experiences that encourage participation, retention, and repeat engagement.
• Recommend improvements to digital touchpoints to enhance the overall customer journey.

Requirements & Qualifications

Interested candidates should possess the following qualifications, skills, and experience:

1. Professional Experience: 3–5 years of relevant professional experience across web development, digital marketing, growth marketing, performance marketing, or related fields.

2. Website Development Portfolio: A demonstrable portfolio of websites personally built, developed, or significantly contributed to.

3. Technical Web Development Skills: Strong proficiency in HTML, CSS, and JavaScript, with the ability to develop and manage functional, responsive websites.

4. Content Management Systems: Practical experience with WordPress or similar CMS platforms, including website administration, customization, and content management.

5. Responsive Web Development: Good understanding of responsive and mobile-first web development principles, ensuring seamless website experiences across devices.

6. Website Deployment & Infrastructure: Knowledge of domain management, SSL certificates, website hosting, and website deployment processes.

7. Search Engine Optimization: Strong understanding of SEO principles, including technical SEO, on-page optimization, keyword research, and organic traffic growth.

8. Analytics & Tracking Tools: Practical experience using Google Analytics, Google Search Console, and Google Tag Manager to monitor, measure, and optimize digital performance.

9. Digital Advertising & Customer Acquisition: Experience managing digital advertising campaigns and implementing strategies to attract, acquire, and engage customers.

10. Conversion Rate Optimization: Understanding of conversion funnels, A/B testing, landing page optimization, and techniques for improving website conversion performance.

11. Social Media & Digital Engagement: Strong understanding of social media and digital engagement strategies, with the ability to develop initiatives that strengthen audience interaction.

12. Analytical & Commercial Mindset: Strong analytical thinking, problem-solving capabilities, and commercial awareness, with the ability to use data to drive growth and business decisions.

Ideal Candidate Profile

The ideal candidate is a hybrid digital professional who understands both the technical and commercial sides of online growth.

You should be someone who can build and optimize websites while also understanding how to attract visitors, engage users, generate leads, and convert digital traffic into measurable business outcomes.

You must be comfortable working with analytics, testing new growth strategies, identifying performance gaps, and implementing practical solutions to improve digital results.

The successful candidate should demonstrate:

• Strong technical and digital marketing capabilities.
• A results-oriented approach to website and business growth.
• Excellent analytical and problem-solving skills.
• Ability to work independently and manage multiple digital projects.
• Creativity in developing innovative customer engagement strategies.
• Strong attention to detail and commitment to continuous improvement.

Application Process

Interested and qualified candidates should submit their updated CV and Portfolio (including links to websites they have personally developed or worked on) to:

Email: info@enftechnologies.com

Subject: Application for Digital Growth & Engagement Lead

Required Documents:

• Updated CV
• Portfolio of developed websites or relevant digital projects
• Relevant examples of digital growth or marketing work, where available

Important: Applicants should be prepared to demonstrate their technical web development capabilities and practical experience in digital marketing, SEO, analytics, and customer acquisition.