Brand & Marketing Manager – NAYA Naturals

Job Description

Position Summary

NAYA Naturals is seeking a creative, strategic, and commercially minded Brand & Marketing Manager to lead the development and execution of the company’s brand and marketing initiatives. The successful candidate will be responsible for strengthening the NAYA by Africa brand across digital and physical platforms, developing compelling brand stories, managing marketing campaigns, and driving customer engagement that translates into business growth.

Working closely with the Sales Manager and leadership team, the Brand & Marketing Manager will play a key role in increasing brand awareness, expanding market reach, and supporting revenue growth through innovative marketing strategies and impactful content.

Key Responsibilities

Brand Strategy & Management

• Develop and implement comprehensive brand strategies that strengthen the NAYA by Africa brand positioning.
• Ensure brand consistency across all digital, print, retail, and promotional materials.
• Manage and protect the company’s brand identity, messaging, and visual standards.
• Conduct regular brand performance assessments and recommend improvement initiatives.

Digital Marketing & Content Creation

• Develop engaging content for social media, websites, email campaigns, blogs, and other digital platforms.
• Manage the company’s online presence and digital communities.
• Plan and execute digital marketing campaigns to increase brand awareness and customer engagement.
• Create compelling storytelling that reflects the company’s values and product offerings.

Marketing Campaigns & Communications

• Plan and coordinate integrated marketing campaigns across digital and traditional media.
• Develop promotional strategies to support product launches, seasonal campaigns, and retail activations.
• Coordinate marketing events, exhibitions, and brand activations.
• Work with designers, photographers, content creators, and external agencies to produce high-quality marketing materials.

Sales Collaboration

• Work closely with the Sales Manager to align marketing initiatives with commercial objectives.
• Develop campaigns that generate qualified leads and convert customer interest into sales.
• Support retail and supermarket promotional activities.
• Monitor campaign effectiveness and optimize marketing investments.

Market Research & Business Intelligence

• Conduct market research to identify consumer trends, customer preferences, and competitor activities.
• Analyze marketing performance using data and insights to improve campaign effectiveness.
• Recommend innovative strategies that increase market share and brand visibility.

Budget & Performance Management

• Develop and manage marketing budgets effectively.
• Monitor campaign ROI and prepare periodic performance reports.
• Track marketing KPIs and recommend continuous improvement initiatives.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Business Administration, Public Relations, Digital Marketing, or a related field.
• Minimum of 3 years of experience in Brand Management, Marketing, Digital Marketing, or Corporate Communications.
• Experience within the beauty, cosmetics, skincare, personal care, or FMCG industry is a strong advantage.
• Demonstrated experience managing integrated marketing campaigns and digital platforms.

Required Skills & Competencies

• Strong brand management and strategic marketing skills.
• Excellent content creation and copywriting abilities.
• Strong social media management and digital marketing expertise.
• Experience with Meta Business Suite, Google Analytics, SEO, and email marketing platforms is an advantage.
• Creative thinking with excellent visual and storytelling skills.
• Strong project management and organizational abilities.
• Commercial awareness with an understanding of consumer behavior.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in Microsoft Office Suite and marketing/design collaboration tools.

Key Performance Indicators (KPIs)

Performance will be measured based on:

• Growth in brand awareness and market visibility.
• Social media engagement and audience growth.
• Effectiveness and ROI of marketing campaigns.
• Website traffic and digital performance metrics.
• Lead generation and contribution to sales growth.
• Customer engagement and brand loyalty.
• Successful execution of product launches and promotional campaigns.

Why Join NAYA Naturals?

• Opportunity to shape and grow an exciting African lifestyle and natural products brand.
• Work within a creative, innovative, and entrepreneurial environment.
• Competitive remuneration package with performance-based incentives.
• Professional development and career advancement opportunities.
• Opportunity to collaborate with passionate professionals committed to building a leading African brand.

How to Apply

Interested and qualified candidates should submit their CV to talent@nayabyafrica.com

Application Deadline: 15th August, 2026

Only shortlisted candidates will be contacted.