Sales Manager – NAYA Naturals

Job Description

Position Summary

NAYA Naturals is looking for an experienced, results-driven, and strategic Sales Manager to lead retail sales growth, strengthen supermarket partnerships, and expand our market presence. The successful candidate will be responsible for driving revenue, developing strategic business relationships, identifying new sales opportunities, and leading a high-performing sales team.

This role requires a commercially minded professional with excellent leadership, negotiation, and relationship management skills who can effectively bridge sales and marketing efforts to accelerate business growth and increase brand visibility across the retail market.

Key Responsibilities

Sales Strategy & Business Growth

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Identify and pursue new business opportunities within retail chains, supermarkets, wholesalers, and distributors.
• Expand the company’s market presence through strategic customer acquisition initiatives.
• Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities.

Retail & Supermarket Partnership Management

• Build, manage, and strengthen long-term relationships with retail outlets, supermarket chains, distributors, and key accounts.
• Negotiate commercial agreements, pricing, promotions, and product placement opportunities.
• Ensure consistent product availability and visibility across retail locations.
• Conduct regular customer visits to maintain strong business relationships.

Team Leadership & Performance Management

• Lead, mentor, motivate, and develop the sales team to achieve high performance.
• Set individual and team sales targets and monitor performance against KPIs.
• Conduct coaching sessions, field visits, and performance evaluations.
• Foster a culture of accountability, collaboration, and continuous improvement.

Sales & Marketing Collaboration

• Work closely with the Brand and Marketing Manager to align sales activities with marketing campaigns.
• Support product launches, promotional activities, and in-store activations.
• Convert brand awareness and customer engagement initiatives into measurable sales growth.
• Provide market feedback to improve product positioning and customer experience.

Customer Relationship Management

• Maintain strong relationships with existing customers while identifying opportunities for account expansion.
• Resolve customer concerns promptly and professionally.
• Ensure exceptional customer service and client satisfaction.
• Represent the company during trade exhibitions, networking events, and business meetings.

Reporting & Analysis

• Prepare weekly and monthly sales reports.
• Analyze sales performance, market trends, and customer purchasing patterns.
• Forecast sales and inventory requirements.
• Provide management with actionable recommendations to improve commercial performance.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, Sales, Management, or a related field.
• Minimum of 3–4 years of sales experience with 1–2 years in a leadership or supervisory role.
• Demonstrated experience building and managing retail or supermarket partnerships.
• Proven track record of achieving sales targets and driving business growth.
• Experience within the FMCG, retail, or consumer goods industry is highly desirable.

Skills & Competencies

• Strong leadership and team management skills.
• Excellent sales, negotiation, and business development abilities.
• Strong relationship management and customer engagement skills.
• Commercial awareness with strong analytical and strategic thinking capabilities.
• Excellent communication and presentation skills.
• Target-driven with a proven ability to deliver results.
• Strong organizational and time management skills.
• Ability to work independently and under pressure.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• High level of integrity, professionalism, and accountability.

Key Performance Indicators (KPIs)

The successful candidate will be evaluated on:

• Achievement of sales and revenue targets.
• Growth in retail and supermarket partnerships.
• Customer acquisition and retention.
• Market expansion and product penetration.
• Sales team productivity and performance.
• Customer satisfaction and relationship management.
• Timely and accurate sales reporting.

Why Join NAYA Naturals?

• Opportunity to work with a fast-growing African consumer brand.
• Competitive salary with performance-based incentives.
• Career growth and leadership development opportunities.
• Collaborative and innovative work environment.
• Opportunity to make a significant impact on business growth and market expansion.

How to Apply

Interested and qualified candidates should submit their CV to talent@nayabyafrica.com

Application Deadline: 15th August, 2026

Only shortlisted candidates will be contacted.