Head of Marketing – Aquantuo

Job Description

Company: Aquantuo
Industry: Logistics / E-Commerce / Marketing
Employment Type: Full-Time
Location: Lapaz, Accra
Salary: GHS 7,000
Application Deadline: 5th June 2026

About the Company

Aquantuo is a leading e-commerce, shipping, and logistics solutions provider serving individuals, SMEs, and enterprises across multiple markets.

The company offers a wide range of services including:

• Air and Sea Freight services
• Buy-for-me assistance
• Door-to-door delivery
• Third-Party Logistics (3PL) fulfillment
• Concierge services
• Warehousing solutions
• Customs Brokerage services

Driven by the promise “Fast. Simple. Borderless.”, Aquantuo delivers smart, scalable, and cost-effective logistics solutions designed to simplify cross-border commerce.

Job Summary

Aquantuo is seeking an experienced, commercially driven, and execution-focused Head of Marketing to lead the company’s marketing strategy and operations across all countries, routes, services, and customer segments.

The successful candidate will be responsible for driving brand visibility, lead generation, customer engagement, retention, reactivation, and market positioning while ensuring all marketing initiatives contribute directly to business growth and revenue generation.

This role requires a strategic marketing leader with strong digital marketing expertise, campaign execution capabilities, and the ability to simplify complex logistics services into compelling customer-focused messaging.

Key Responsibilities

1. Marketing Strategy & Business Growth

• Develop and implement Aquantuo’s overall marketing strategy across all operating markets
• Align marketing initiatives with revenue growth, customer acquisition, retention, and route expansion objectives
• Identify high-potential services, routes, and customer segments for targeted campaigns
• Ensure marketing activities directly support sales performance and organizational growth objectives

2. Brand Positioning & Corporate Visibility

• Strengthen Aquantuo’s brand positioning as a trusted and technology-driven logistics and commerce partner
• Ensure consistency in brand messaging, visual identity, tone, and communication across all markets and channels
• Protect and enhance the company’s reputation through proactive and accurate communication strategies
• Ensure the company’s brand promise, “Fast. Simple. Borderless.”, is consistently reflected across campaigns and customer interactions

3. Campaign Planning & Execution

• Plan, coordinate, and oversee integrated marketing campaigns across services and operational routes
• Lead campaigns for:
  • E-Commerce Solutions
  • 3PL Fulfillment
  • Intra-Africa Logistics
  • Warehousing
  • Shipping & Customs Services
  • Last-Mile Delivery
  • Value-Added Services
• Develop annual and monthly campaign calendars covering:
  • Route promotions
  • Seasonal campaigns
  • Webinars
  • Customer retention initiatives
  • Reactivation campaigns
  • Customer education programs
• Ensure campaigns are executed efficiently, on schedule, and measured against defined objectives

4. Digital Marketing & Communications

• Oversee all digital content across:
  • Social media platforms
  • Website
  • Email campaigns
  • WhatsApp communication
  • Blogs
  • Newsletters
  • Webinars
• Ensure all communication is clear, customer-focused, commercially relevant, and aligned with brand standards
• Lead customer education initiatives around shipping processes, customs procedures, pricing, delivery timelines, and service offerings
• Manage communication relating to shipping schedules, route updates, service announcements, and operational changes

5. Lead Generation & Sales Support

• Collaborate closely with Sales Teams and Country Leads to generate qualified leads and improve conversion rates
• Develop marketing materials that clearly communicate Aquantuo’s services, competitive advantage, and route offerings
• Support campaigns targeting:
  • SMEs
  • Importers & Exporters
  • Diaspora communities
  • Merchants
  • Corporate clients
  • Key accounts
• Track marketing contributions to customer inquiries, sales leads, customer reactivation, and revenue growth

6. Customer Engagement, Retention & Reactivation

• Design and execute initiatives that improve customer engagement, retention, and loyalty
• Partner with internal teams to identify communication gaps and recurring customer concerns
• Support service recovery communication during operational disruptions or customer service issues
• Use customer insights and feedback to improve marketing effectiveness and customer experience

7. Market Research & Competitive Intelligence

• Monitor competitor pricing, campaigns, routes, service offerings, and positioning strategies
• Conduct competitor analysis and market testing exercises
• Identify emerging trends and opportunities within logistics, e-commerce, trade, and African consumer markets
• Use market intelligence to improve marketing campaigns and strategic positioning

8. Reporting & Performance Analytics

• Define and monitor key marketing performance indicators (KPIs) across all markets
• Analyze campaign performance, engagement, lead generation, conversions, retention, and route-level impact
• Prepare management reports with actionable insights and strategic recommendations
• Use performance data to optimize campaigns and improve marketing ROI

9. Team Leadership & Development

• Lead, mentor, and manage the marketing team
• Set performance expectations, priorities, deadlines, and accountability measures
• Foster a culture of innovation, collaboration, continuous improvement, and execution excellence
• Support the professional growth and development of team members

10. Cross-Functional Collaboration

• Work closely with Operations, Sales, Customer Experience, Finance, and Leadership Teams
• Ensure marketing activities align with operational realities, service timelines, pricing structures, and customer experience goals
• Ensure strong coordination between marketing campaigns and sales execution efforts

11. Marketing Operations & Documentation

• Maintain marketing calendars, campaign trackers, brand assets, templates, and reporting systems
• Document campaign workflows, approval processes, procedures, and reporting structures
• Ensure proper organization and management of marketing tools, systems, and digital assets

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Minimum of 7 years’ relevant experience in Marketing, Brand Management, Business Growth, or Communications
• Proven experience leading marketing strategy and campaign execution across multiple markets or regions
• Strong background in digital marketing, content strategy, customer engagement, and brand management
• Experience within logistics, e-commerce, shipping, technology, or related industries will be an advantage

Skills & Competencies

• Strong strategic and commercial thinking abilities
• Excellent leadership, project management, and team coordination skills
• Strong analytical and data-driven decision-making capabilities
• Excellent written and verbal communication skills
• Ability to simplify complex services into clear and engaging customer-facing messaging
• Strong stakeholder management and collaboration skills
• Highly organized, proactive, and results-oriented

What We Offer

• Competitive salary package
• Opportunity to lead marketing within a fast-growing logistics and technology-driven organization
• Dynamic and collaborative work environment
• Career growth and leadership development opportunities

How to Apply

Interested and qualified applicants should submit their CV and Cover Letter to:

careers@aquantuo.com

Application Deadline: 5th June 2026

Only shortlisted candidates will be contacted.