Senior sales Officer

Sales & Business Development
Accra
August 14, 2025
Full Time
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Job Description

RESPONSIBILITIES:

Revenue Growth and Target Achievement:

  • Consistently achieve revenue and volume targets.
  • Acquire new clients to achieve sales targets.
  • Actively seek opportunities to upsell and cross-sell to existing customers.
  • Ensure timely collection of all receivables not exceeding the agreed credit time limit.

Customer Experience and Sales Operations:

  • Establish and maintain productive, and professional relationships with key stakeholders in assigned customer accounts.
  • Track customer feedback as part of the customer relationship management, feedback, and monitoring system.
  • Utilize digital marketing platforms to increase awareness
  • Management of key accounts.
  • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.

Sales Strategy Development and Implementation:

  • Develop and implement strategic sales plans that expand the company’s customer base and solidify its presence.
  • Identify customer needs and provide insights for improving the product portfolio based on interactions and feedback from customers.
  • Oversee sales activities for the designated products and services and guarantee the greatest level of client satisfaction.
  • Create a short and long-term sales plan to achieve the agreed objectives.

Reporting and Team Management:

  • Present sales, revenue, and expense reports and realistic forecasts to the management team for decision-making.
  • Oversee the activities and performance of the sales team.
  • Drive customer relations management.
  • Participate in weekly meetings with the Managing Director.
  • Consolidate and submit reports on all activities (weekly, monthly, quarterly, and annual).
  • Measure and reports on sales performance and develop plans to improve relevant key performance indicators.
  • Undertake any other duties and assignments as may be directed by the Managing Director.

INTERNAL RELATIONS:

  • Maintains contacts with all management team members, departmental business heads  on matters relating to corporate and strategic goals as well as compliance management.

EXTERNAL RELATIONS:

  • Maintains contacts with company’s corporate organizations, hospitals, laboratories, medical insurance companies, schools etc. and statutory organizations in line with business as may be required.

RESPONSIBILITY FOR ASSETS:

  • Responsible for protection, conservation and efficient utilization of all ASSETS including laptops and cash assigned to the company.

COMPETENCIES:

EDUCATIONAL QUALIFICATION AND EXPERIENCE:

  • Degree in Business Administration with a Marketing option from a reputable university.
  • Minimum of Six (6) years of work experience in a related field.
  • Must have been certified with a professional body such as CIM UK/ CIMG,

TECHNICAL COMPETENCIES:

  • Knowledge of strategic sales planning.
  • Ability to forecast sales results and analyze data.
  • Ability to understand sales and marketing concepts and principles.
  • Demonstration of excellent negotiation skills.
  • Knowledge of sales software and sales analytics tools.
  • Ability to prepare sales reports and power point presentations.

PERSONALITY COMPETENCIES:

  • Ability to relate effectively with people at all levels.
  • Good communication and presentation skills.
  • Assertiveness – ability to articulate viewpoints and stick to them where necessary.
  • Coping with pressure: – ability to cope with work, time, and people pressures.
  • Attention to detail- be concerned with, or analyze detail without getting bogged down.

MANAGERIAL COMPETENCIES:

  • Knowledge of the planning process.
  • Ability to build a cohesive work team and motivate team members.
  • Ability to undertake short, medium, and long-range planning and execute work plans.
  • Knowledge of decision-making and problem-solving.
  • Ability to plan and organize work.

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