Head Of Market Development & Strategic Partnerships – Barak Investment Ltd (BIL)

Sales & Business Development
Accra
April 1, 2026
Full Time
Urgent

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Job Description

Location: Accra / Multi-Regional Operations, Ghana
Employment Type: Full-Time
Application Deadline: 30th April 2026

Company Overview

Barak Investment Ltd (BIL) is a fast-growing, integrated agribusiness platform operating across Northern, Upper West, Bono, and selected Middle Belt regions of Ghana. The company is focused on building a market-leading, climate-smart food system through strong market linkages, efficient distribution, and strategic partnerships.

Role Purpose

The Sales & Marketing Manager will be responsible for driving revenue growth, market expansion, and strategic partnerships while ensuring effective channel distribution and strong brand positioning across multiple markets.

Key Responsibilities

Market Development & Channel Expansion

  • Develop and expand distribution channels including wholesale, retail, HoReCa (Hotels, Restaurants & Cafés), and institutional markets
  • Achieve and maintain a balanced channel mix (40% wholesale / 30% retail / 20% HoReCa / 10% institutional)

Sales & Strategic Partnerships

  • Secure framework contracts and offtake agreements with key partners
  • Manage and grow relationships with key accounts including processors, retailers, and institutions

Brand Development & FMCG Growth

  • Lead product positioning and strengthen brand visibility across target markets
  • Plan and execute promotional campaigns and marketing initiatives

Customer Relationship Management

  • Maintain high customer satisfaction levels (Net Promoter Score ≥50)
  • Drive customer retention with repeat business of ≥70%

Revenue Growth & Market Expansion

  • Identify and penetrate new markets locally and within the ECOWAS region
  • Expand distribution networks and optimize pricing strategies to maximize profitability

Qualifications & Experience

  • HND or Bachelor’s Degree in Marketing, Business Administration, or related field
  • 2–5 years’ experience in agribusiness, FMCG, or B2B sales environments

Key Success Metrics

  • Minimum of 4 framework contracts secured annually
  • Activation of at least 50 retail outlets
  • Revenue growth of ≥25% year-on-year
  • Strong customer retention and repeat business

Core Competencies

  • Strong sales and negotiation skills
  • Strategic thinking and market analysis
  • Relationship management and stakeholder engagement
  • Results-driven with strong commercial acumen
  • Excellent communication and presentation skills

How to Apply

Interested candidates should submit:

  • Updated CV
  • Cover Letter

📧 Email: info@barakinvestments.org
📌 Subject Line: Application – Sales & Marketing Manager

📞 Contact: 0208950843 / 0244068553

Join Us

If you are ready to drive growth, build markets, and scale impact within a high-growth agribusiness, this is your opportunity to be part of Ghana’s next success story.

Note: Only shortlisted candidates will be contacted.

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