Sales & Marketing Lead – MSI Ghana

Job Description

Organization: MSI Ghana
Location: Accra, Ghana
Employment Type: Full-Time
Reporting To: Head of Social Marketing
Probation Period: 3 Months
Application Deadline: 15th April 2026

About the Organization

MSI Ghana is an affiliate of MSI Reproductive Choices and one of Ghana’s leading providers of Sexual and Reproductive Health (SRH) services. Since 2006, MSIG has partnered with the Ministry of Health to deliver high-quality, affordable healthcare services nationwide, with a focus on underserved communities.

The organization is committed to ensuring individuals have the right and access to make informed choices about their reproductive health and future.

Role Summary

The Sales & Marketing Lead is a senior commercial leadership role responsible for driving revenue growth, expanding market share, and strengthening brand presence across MSIG’s product portfolio, including Flame Condoms, BK1, Mariprist, and Misoclear.

The role requires a strategic yet hands-on leader who will manage sales operations, oversee distribution networks, and lead marketing initiatives across retail, distributor, and healthcare channels.

Key Responsibilities

1. Sales Leadership & Team Management

• Lead, coach, and manage a high-performing sales team.
• Set and monitor sales targets and KPIs.
• Recruit and supervise field promotional staff.
• Provide ongoing performance feedback and field support.

2. Distributor & Retail Channel Management

• Build and maintain strong distributor relationships.
• Negotiate trade terms, pricing, and promotional agreements.
• Monitor distributor and retail performance.
• Expand distribution networks, including non-traditional channels.

3. Healthcare Channel Development

• Oversee pharmaceutical product distribution to hospitals and clinics.
• Build relationships with healthcare professionals and institutions.
• Ensure compliance with regulatory and ethical standards.
• Identify growth opportunities within public and private healthcare sectors.

4. Marketing & Brand Execution

• Plan and execute ATL and BTL marketing campaigns.
• Lead brand activations and promotional initiatives.
• Monitor campaign performance and optimize ROI.
• Align marketing strategies with commercial objectives.

5. Data-Driven Commercial Performance

• Analyze sales data, market trends, and performance metrics.
• Develop reporting dashboards and performance frameworks.
• Integrate data from multiple sources (POS, ERP, EHR).
• Use insights to drive strategic and operational decisions.

Success Indicators (12–18 Months)

• Increased revenue and sales volumes across all product lines.
• Expanded distributor and retail network coverage.
• Improved market share and brand visibility.
• Successful execution of high-impact marketing campaigns.
• Strong sales team performance and accountability culture.

Key Performance Indicators (KPIs)

• Achievement of sales targets by product and channel
• Growth in distribution and retail footprint
• Market penetration and brand visibility
• Marketing campaign ROI
• Team productivity and engagement
• Healthcare channel expansion

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
• Minimum 7–10 years’ experience in sales, commercial operations, or social marketing.
• At least 3 years in a senior leadership role.
• Proven track record in revenue growth and market expansion.
• Experience in healthcare, pharmaceutical, or FMCG sectors is highly desirable.
• Strong experience managing distributors, retail networks, and healthcare channels.

Skills & Competencies

• Strong commercial acumen and negotiation skills
• Strategic thinking with execution capability
• Leadership and team development expertise
• Data-driven decision-making and analytical skills
• Excellent communication and stakeholder management abilities
• High level of integrity and professionalism
• Willingness to travel across Ghana

Core Values & Attributes

• Strong alignment with MSIG’s mission and pro-choice values
• Results-driven, proactive, and accountable
• Customer-focused with excellent relationship-building skills
• Commitment to safeguarding, equity, and inclusion

How to Apply

Interested candidates should submit:

• An updated CV
• A cover letter outlining suitability for the role

📧 Send applications to: recruitments@mariestopes.org.gh
📌 Subject Line: Application for Sales and Marketing Lead – MSIG

Application Notes

• Deadline: 15th April 2026
• Early applications are encouraged
• Only shortlisted candidates will be contacted

Equal Opportunity Statement

MSI Ghana is an equal opportunity employer committed to safeguarding and protecting vulnerable individuals from exploitation, abuse, and harassment. The organization does not charge any fees at any stage of the recruitment process.