Paid Ads Specialist – Remote

Marketing, Advertising & Communications
Remote, Africa
September 26, 2025
Remote
Urgent
Apply Now

Job Description

Our client is an innovative eCommerce-focused company working with leading haircare brands. With a strong commitment to growth and creativity, they partner with clients to deliver high-performing digital marketing strategies that connect with diverse audiences.

Location:

Fully-Remote (Work from Home), 9 AM – 5 PM EST

Role Overview:
The Paid Ads Specialist will manage and optimize paid advertising campaigns with a focus on Facebook, TikTok, and Instagram. Responsibilities include creating and executing ad strategies, guiding creative development, and analyzing performance data to maximize ROI. The role calls for someone with a passion for eCommerce and beauty brands, particularly within the African American haircare market, and a strong ability to combine creativity with data-driven insights.

Key Responsibilities:

  • Paid Media Strategy & Execution
    • Plan, create, and manage paid ad campaigns across Facebook, TikTok, and Instagram, with a primary focus on Facebook and TikTok.
    • Tailor campaigns to the specific needs of African American haircare brands, ensuring resonance with target audiences.
    • Develop and oversee ad creatives, aligning messaging with brand positioning.
    • Monitor campaign performance and adjust strategies to improve ROI, CPC, and conversion rates.
  • Creative Strategy & Execution
    • Guide creative strategy and ad placements to drive engagement and conversions.
    • Collaborate with design teams or external partners to produce impactful ad visuals, including images, video, and copy.
    • Stay current with industry trends and integrate creative elements that boost engagement and reach.
  • Market Trends & Insights
    • Analyze market trends, consumer behavior, and campaign data to inform future strategies.
    • Optimize ads using insights specific to the African American haircare market.
    • Research competitor activity and apply findings to improve campaign effectiveness.
  • Performance Monitoring & Reporting
    • Track and report campaign performance with a focus on click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
    • Provide regular updates to internal teams and clients, offering clear insights and recommendations.
    • Continuously improve results by testing new creative approaches, targeting strategies, and optimization techniques.

Experience and Skills:

  • 2+ years of experience managing paid ad campaigns, ideally in eCommerce or the beauty industry.
  • Proficiency in Meta (Facebook/Instagram) and TikTok Ads; Google Ads experience is a plus.
  • Strong understanding of digital advertising trends, with experience in the African American haircare market (highly desirable).
  • Expertise in ad creation, creative strategy, and ad placements.
  • Excellent analytical skills with the ability to interpret data and optimize campaigns.
  • Familiarity with ad management tools and CRM systems is a plus.

Attributes:

  • Strategic thinker with the ability to design creative, data-driven ad strategies.
  • Highly creative with strong intuition for what resonates with diverse audiences.
  • Self-starter with a strong sense of ownership and independence.
  • Detail-oriented and organized, consistently delivering high-quality work.
  • Clear communicator, able to present insights and results effectively.

What Success Looks Like:

  • Campaigns consistently achieve or exceed ROI and performance targets.
  • Creative strategies that drive higher engagement and stronger conversions.
  • Campaigns executed on time with a clear focus on quality and impact.
  • Ongoing use of industry insights to refine strategies and stay competitive.

Opportunity:
This role offers the chance to directly impact the growth of African American haircare brands in the e-commerce market. As a Paid Ads Specialist, you’ll combine creativity and analytics to deliver exceptional campaign results while shaping the digital presence of innovative brands.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets

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