MARKETING OFFICER – PPAG

Job Description

JOB PURPOSE:

• To be responsible for all marketing strategies and activities within the Association and
  provide direction and feedback on major projects and ventures.
• Handle conference and event bookings for the social enterprise.
• Make key decisions regarding product distribution, budgeting, branding and sales
• Works with other officers to set the overall direction and objectives for product and service
  offerings.
  
  KEY RESPONSIBILITIES
• Promote the name, product and service of the unit through effective Marketing and Resource
  mobilization strategies.
• Research and analyses market trends, competitor offerings, demographics and other
  information that affects marketing strategies in order to establish the best way to reach target
  groups
• Use the research findings and analysis to provide direction to marketing to SMT through the
  supervisor regarding upcoming marketing projects, new products or services and overall
  strategy
• Identify areas for improvement in product offerings, sales tactics, marketing strategy and
  promotional activities to create brand awareness
• In collaboration with the supervisor, approves all marketing campaigns and plans before they
  are implemented.
• Book conference services ensuring set up, catering services and client satisfaction are wel
  coordinated.
• Weigh in on important decisions involving product advertising, packaging, media channels
  and branding
• Liaise with stakeholders and vendors to promote success of activities and enhance the
  Association’s presence.
• Write, edit and proofread marketing material for use in different channels.
• See all ventures through to completion and evaluate their success using various metrics
• Maintain the Unit’s budget and ensure all marketing activities are cost-effective
• Monitor marketing and sales performance and adjusts strategies as needed
• Ensure that client’s expectation and service demands are met and delivered in time.
• Assist in ensuring quality control for all job orders.
• Liaise with Manager to prepare job dockets.
• Conduct market research to identify opportunities for promotion and growth
• Welcome visitors to the unit and assist them in the purpose of their visit.
• Ensure that in-coming mails to the Managers outfit are sorted and duly dealt with.
• Work with other company officers to establish budgets and marketing objectives.
• Monitor marketing and sales performance and adjusts strategies as needed
  
  
  QUALIFICATION AND EXPERIENCE:
  ▪ A good first degree in Marketing OR Professional qualification OR its equivalent in related
  field with a minimum of three (3) years relevant working experience. A secretarial
  background will be an added advantage.
  
  
  THE PERSON MUST:
  ▪ Have very good communication and report writing skills
  ▪ Be honest, transparent, reliable and duty-conscious with good looking personality
  ▪ Have high sense of responsibility, humor, be judgmental and able to take initiatives
  ▪ Be a team player and self-motivated
  ▪ Be able to work for long hours
  ▪ Have excellent human relationship skills and be youth friendly.
  ▪ Have the ability to source for information and initiate innovative strategies for enhanced
  performance
  ▪ Be able to work with little or no supervision
  ▪ Be able to travel at short notice
  ▪ Attention to details
  ▪ Must be well organized