Marketing Manager – Coastal TV

Job Description

About Coastal TV

Coastal TV, an initiative under Intercultural Learning and Talent Development (CILTAD), is committed to empowering communities through informative, educational, and culturally relevant television programming. Our mission is to promote local talent, foster cultural exchange, and support sustainable community development across Ghana, particularly within the Central Region.

At Coastal TV, we are dedicated to:

• Educating the public on health, sanitation, governance, gender equality, and civic responsibility.
• Promoting the rich cultural heritage and traditions of Cape Coast and the Central Region.
• Showcasing local talent, creative arts, and cultural expression.
• Driving positive social and behavioral change through documentaries, drama, discussions, and community outreach.
• Supporting community mobilization and sustainable development initiatives.

As part of our continued growth, we are seeking an experienced, creative, and results-oriented professional to join our team as a Marketing Manager.

Position: Marketing Manager

Location: Cape Coast, Ghana
Employment Type: Full-Time

Job Summary

The Marketing Manager will be responsible for developing, implementing, and optimizing integrated marketing strategies that drive audience growth, strengthen brand awareness, increase engagement, and support revenue generation across multiple platforms, including broadcast, digital, and social media channels.

The successful candidate will lead marketing campaigns, manage promotional activities, coordinate with internal teams, support revenue initiatives, and utilize performance analytics to maximize return on investment and audience impact.

Key Responsibilities

Strategic Marketing Planning

• Develop and implement annual and campaign-specific marketing strategies aligned with organizational goals and objectives.
• Create strategic plans focused on audience growth, brand visibility, ratings improvement, and revenue generation.
• Identify emerging market opportunities and develop innovative marketing initiatives.

Campaign Development and Promotions

• Plan, execute, and evaluate on-air and off-air promotional campaigns for television programs, events, special broadcasts, and community initiatives.
• Coordinate promotional activities to maximize audience engagement and brand exposure.
• Manage promotional calendars and campaign timelines effectively.

Digital and Social Media Marketing

• Lead digital marketing initiatives across websites, social media platforms, newsletters, and streaming platforms.
• Develop strategies to increase online engagement, audience interaction, and digital reach.
• Monitor digital performance metrics and optimize campaigns based on analytics and audience insights.

Brand Management

• Maintain consistency in the station’s branding, messaging, visual identity, and overall market positioning.
• Ensure all communication materials align with the organization’s brand standards and strategic objectives.

Sales and Revenue Support

• Collaborate with the sales team to develop marketing materials, promotional packages, sponsorship opportunities, and advertising campaigns.
• Support revenue-generating initiatives through targeted marketing activities and strategic partnerships.

Content and Marketing Communications

• Develop and oversee the creation of:
  • Marketing collateral
  • Digital graphics
  • Advertising copy
  • Press releases
  • Promotional scripts
  • Presentations and pitch decks
  • Campaign landing pages
  • Public relations materials

Stakeholder and Team Collaboration

• Work closely with Programming, News, Production, Sales, and Executive Management teams to ensure marketing initiatives support organizational objectives.
• Coordinate with external agencies, vendors, freelancers, and partners as required.

Community Engagement and Partnerships

• Develop and maintain strategic partnerships to enhance community visibility and engagement.
• Coordinate sponsorships, public events, outreach activities, and grassroots marketing initiatives.

Budget Management and Reporting

• Manage marketing budgets effectively and monitor expenditures against approved allocations.
• Track campaign performance using relevant metrics and prepare regular performance reports with actionable insights and recommendations.

Qualifications and Experience

Required Qualifications

• Bachelor’s Degree in Marketing, Communications, Advertising, Business Administration, or a related field, or equivalent professional experience.
• Minimum of three (3) years’ relevant experience in marketing, preferably within media, broadcasting, entertainment, communications, or customer-facing industries.
• Demonstrated experience developing and managing integrated multi-channel marketing campaigns.
• Strong understanding of brand strategy, audience engagement, and performance measurement.

Technical Competencies

• Proficiency in digital marketing tools and platforms, including:
  • Meta Business Suite
  • Google Analytics (or similar analytics platforms)
  • Social media management tools
  • Content Management Systems (CMS)
• Experience using CRM systems, marketing automation platforms, or advertising dashboards is an advantage.
• Graphic design and video editing skills using tools such as Canva, Adobe Creative Suite, or similar software will be an added advantage.

Required Skills and Competencies

The ideal candidate should possess:

• Excellent strategic thinking and problem-solving skills.
• Strong leadership and team collaboration abilities.
• Outstanding written and verbal communication skills.
• Excellent project management and organizational skills.
• Strong analytical and performance evaluation capabilities.
• Creativity and innovation in campaign development.
• Attention to detail and commitment to quality.
• Ability to work effectively under pressure and meet tight deadlines.
• Strong stakeholder management and interpersonal skills.
• Results-oriented mindset with a passion for continuous improvement.

Working Conditions

• Full-time employment.
• Flexibility to work evenings and weekends when required for campaigns, events, and special broadcasts.
• Combination of office-based work and on-site event coverage.

Compensation and Benefits

Coastal TV offers:

• A competitive salary package commensurate with experience and qualifications.
• Professional growth and career development opportunities.
• A dynamic and collaborative working environment.
• Opportunities to contribute to meaningful social and community impact initiatives.
• Additional benefits may include health insurance, paid leave, and retirement benefits, where applicable.

How to Apply

Interested and qualified candidates should submit their:

• Detailed Curriculum Vitae (CV)
• Cover Letter outlining their suitability for the role

Applications should be sent to:

📧 careers@ghanaphilanthropy.org

Please note: No phone calls will be accepted regarding this position.

Application Deadline

31st July 2026

Only shortlisted candidates will be contacted.