Head, Member Experience & Growth – Chartered Institute of Bankers – Ghana

Job Description

Job Purpose:

• The Head of Marketing, Member Experience & Growth is responsible for driving CIB Ghana’s strategic objectives through innovative marketing, exceptional member experience, and sustainable membership growth.
• This role leads initiatives to expand and retain membership—including students, members, fellows, and other stakeholders—while enhancing brand visibility, digital presence, and stakeholder engagement.
• The position oversees strategic partnerships, media relations, and flagship programmes such as Bankers’ Week, CPD initiatives, and the Banking Academy.

Key Responsibilities

Strategic Marketing & Growth:

• Develop and execute integrated marketing, enrolment, and growth strategies aligned with CIB Ghana’s strategic plan.
• Implement digital marketing campaigns to boost visibility and engagement.

Membership Development:

• Drive student and professional enrolment through targeted outreach to tertiary institutions and banks.
• Enhance membership retention and engagement through innovative programmes and events.

Branding & Visibility:

• Design impactful branding strategies to strengthen CIB Ghana’s market presence.
• Organize thought leadership events, webinars, and student fairs.

Stakeholder Engagement:

• Build and maintain strong relationships with members, fellows, students, and external partners.
• Manage MOUs with tertiary institutions to support student enrolment.

Member Experience:

• Lead initiatives to improve member satisfaction and involvement in Institute activities.
• Oversee events such as Bankers’ Week and Member Connect.

Programme Oversight:

• Collaborate on CPD programme design and delivery.
• Manage Banking Academy operations and partnerships.

Media Relations:

• Implement media strategies to enhance positive coverage and brand reputation.

Qualification Required & Experience

• Chartered Banker (preferred)
• Bachelor’s degree in marketing or related discipline
• Master’s degree or equivalent professional qualification in business or marketing.

Experience

• Proven track record in marketing, business development, and membership growth with a minimum of Eight (8) years’ work experience.
• Strong understanding of the banking sector and media landscape.
• Experience in stakeholder engagement and strategic partnerships.

Skills

• Strategic marketing and digital expertise
• Project management and analytical skills
• Excellent communication and interpersonal abilities
• Leadership and team management capability

Behavioural Competencies

• Integrity, Professionalism, Accountability
• Customer-centricity and Service Excellence
• Innovation and Continuous Improvement

Location: East Legon