Job Description
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is seeking a dedicated email marketing professional to lead Klaviyo-based automation, segmentation, and campaign performance efforts within a growing digital environment. This role supports broader marketing objectives by building data-driven email strategies that improve engagement, personalization, and conversion while ensuring strong deliverability and operational efficiency.
Location
Fully Remote | 9:00 AM – 5:00 PM EST
Role Overview
The E-mail Marketer will manage email automation, segmentation, and campaign performance using Klaviyo, with a strong focus on building effective workflows, optimizing deliverability, and improving engagement and conversion outcomes. This role requires ownership of end-to-end email execution, from segmentation and reporting to template production and performance analysis.
Key Responsibilities
Email Marketing & Automation
- Recreate email templates in Klaviyo based on design files and assets provided.
- Develop and manage Klaviyo workflows and automations, including welcome series, abandoned cart sequences, product recommendations, and re-engagement campaigns.
- Segment email audiences based on customer behavior and data insights to improve targeting and personalization.
- Manage and optimize email campaigns to align with business objectives and support conversion goals.
Performance Tracking & Reporting
- Analyze campaign performance using key metrics such as open rates, click-through rates, and conversion rates.
- Deliver executive-level reporting with clear recommendations based on performance insights.
- Monitor deliverability and optimize campaigns to improve inbox placement.
CRM & Data Management
- Maintain customer lists within Klaviyo, ensuring data remains clean, current, and effectively segmented.
- Analyze customer behavior, trends, and segment performance to inform campaign decisions.
- Coordinate with internal teams to align email efforts with broader marketing initiatives.
Collaboration & Strategy Development
- Work closely with marketing and product teams to build campaigns that support engagement and sales objectives.
- Contribute to content planning for email campaigns across audience segments.
- Recommend improvements to email strategy and customer engagement initiatives.
Creative & Template Production
- Use provided copy and creative direction to produce high-quality email templates with minimal oversight.
- Build complete email templates end-to-end, including layout, formatting, and Klaviyo implementation.
- Collaborate with the internal designer when needed while maintaining the ability to execute independently.
- Ensure templates are mobile-responsive and render correctly across email clients.
Segmentation & Personalization
- Develop advanced behavior-based segmentation focused on improving conversions.
- Leverage existing clean data structures to strengthen targeting across purchase intent, browsing behavior, lifecycle stage, and engagement patterns.
Qualifications
Experience
- 2+ years of hands-on experience building email templates in Klaviyo.
- Proficiency in HTML/CSS for email development.
- Experience managing email campaigns from planning through execution.
- Familiarity with segmentation and A/B testing.
- Strong background in email analytics and reporting with the ability to act on performance data.
- Experience with responsive email design.
Skills
- Strong understanding of email marketing best practices, email client compatibility, conversion-focused campaign strategy, and best practices.
- Detail-oriented with strong organizational and time management skills.
- Ability to independently manage campaigns from start to finish.
- Strong communication skills for cross-functional collaboration.
- Analytical mindset with the ability to translate data into actionable recommendations.
- Ability to create polished, brand-aligned, conversion-oriented email templates independently.
- Ability to work from design files (PSD, Figma, etc) and recreate them accurately.
What Success Looks Like
- Effective management of email workflows and automations that improve engagement and conversions.
- Measurable improvement in deliverability and campaign performance.
- Clear reporting that informs future email strategy decisions.
- Strong alignment between email initiatives and overall business goals.
- Smarter segmentation and personalization built on existing clean data foundations.
Opportunity
This role offers the opportunity to take full ownership of email marketing performance in a fast-paced environment where strategy, execution, and optimization directly influence business growth. The person in this position will strengthen lifecycle marketing capabilities, work closely with cross-functional teams, and contribute meaningfully to scalable customer engagement efforts.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets