Digital Marketing & Communications Officer – Esoko

Job Description

Location: Accra, Ghana
Employment Type: Fixed-Term Contract
Work Mode: On-Site

About Esoko

Esoko is a leading AgriTech and digital solutions company leveraging technology, innovation, and data-driven solutions to improve market access, enhance productivity, create economic opportunities, and strengthen livelihoods across Africa. Through its innovative platforms and strategic partnerships, Esoko supports businesses, farmers, development organizations, and communities to achieve sustainable growth and impact.

As part of our continued growth, we are seeking a highly creative, strategic, and results-driven Digital Marketing & Communications Officer to lead our digital marketing and corporate communications initiatives, strengthen our brand presence, and support business development objectives.

Position Summary

The Digital Marketing & Communications Officer will be responsible for developing, implementing, and managing integrated marketing and communication strategies that enhance Esoko’s visibility, strengthen stakeholder engagement, and support organizational growth.

The successful candidate will oversee digital campaigns, content creation, social media management, website administration, corporate communications, and brand positioning initiatives. The role requires a highly innovative professional who can combine creativity with data-driven decision-making to deliver measurable results.

Occasional travel may be required to support project activities, stakeholder engagements, events, and business development initiatives.

Key Responsibilities

Digital Marketing & Brand Management

• Develop and execute comprehensive digital marketing strategies aligned with organizational goals and business objectives.
• Plan, implement, monitor, and optimize multi-channel digital marketing campaigns.
• Drive brand awareness, audience engagement, customer acquisition, and lead-generation initiatives.
• Ensure consistency of brand messaging, visual identity, and corporate positioning across all communication platforms.
• Identify and leverage emerging digital marketing trends, technologies, and best practices to improve campaign performance and brand visibility.
• Collaborate with internal teams to develop innovative marketing initiatives that support product promotion and business growth.

Content Development & Corporate Communications

• Develop, edit, and manage engaging content for websites, blogs, newsletters, social media platforms, reports, marketing campaigns, and promotional materials.
• Create compelling communication materials that effectively showcase Esoko’s products, services, projects, partnerships, and impact stories.
• Draft and coordinate internal and external communications, including press releases, announcements, media content, and stakeholder updates.
• Coordinate the development of graphics, photography, videos, animations, and other multimedia assets.
• Ensure all content reflects the organization’s values, voice, and strategic objectives.

Social Media & Digital Platform Management

• Manage and grow Esoko’s social media presence across various digital platforms.
• Develop and implement social media content calendars and engagement strategies.
• Monitor online conversations, audience engagement, and customer inquiries while responding appropriately and professionally.
• Manage website content updates and ensure information remains accurate, relevant, and engaging.
• Support Search Engine Optimization (SEO) initiatives to improve online visibility and website traffic.

Analytics, Reporting & Performance Monitoring

• Monitor campaign performance and evaluate key digital marketing metrics, including website traffic, social media engagement, conversion rates, and audience growth.
• Analyze marketing data and generate actionable insights to improve campaign effectiveness and return on investment.
• Prepare regular reports on marketing performance, audience engagement, and communication outcomes.
• Recommend improvements and optimization strategies based on performance data.

Stakeholder Engagement & Event Support

• Support communication and promotional activities related to projects, events, partnerships, product launches, and business development initiatives.
• Collaborate with internal departments, external partners, media organizations, and stakeholders to achieve communication objectives.
• Assist in organizing corporate events, exhibitions, stakeholder engagements, conferences, and public relations activities.
• Strengthen relationships with key stakeholders through effective communication and brand representation.

Qualifications & Experience

Educational Requirements

• Bachelor’s Degree in:
  • Marketing
  • Communications
  • Public Relations
  • Journalism
  • Digital Media
  • Graphic Design
  • Business Administration
  • Or a related discipline

Professional Experience

• Minimum of 3–5 years’ progressive experience in digital marketing, communications, branding, content development, or related fields.
• Experience working within technology, innovation, AgriTech, development, or social impact sectors will be highly advantageous.
• Demonstrated experience managing digital marketing campaigns from concept development through execution and performance evaluation.
• Previous experience working with NGOs, donor-funded projects, development organizations, or international institutions will be considered an advantage.

Technical Skills & Tools

The ideal candidate should possess strong working knowledge of:

Creative & Design Tools

• Canva Pro
• Adobe Creative Suite:
  • Photoshop
  • Illustrator
  • InDesign

Digital Marketing Platforms

• Google Ads
• Meta Business Suite
• Mailchimp
• HubSpot
• Similar marketing automation platforms

Social Media Management Tools

• Hootsuite
• Buffer
• Sprout Social
• Other content scheduling and engagement tools

Analytics & SEO Tools

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Other digital performance measurement tools

Website Management

• WordPress
• Content Management Systems (CMS)

Additional Advantage

• Video production, editing, and storytelling skills.

Core Competencies

• Exceptional written and verbal communication skills.
• Strong content writing, editing, and storytelling abilities.
• Creativity and innovation with the ability to generate original ideas.
• Excellent analytical and problem-solving capabilities.
• Strong project management and organizational skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Data-driven decision-making and strategic thinking.
• Strong stakeholder engagement and relationship management skills.
• Passion for technology, agriculture, innovation, and Africa’s development agenda.
• Ability to work independently and collaboratively within cross-functional teams.

Why Join Esoko?

At Esoko, you will have the opportunity to work at the intersection of technology, agriculture, innovation, and development while contributing to solutions that improve lives and create sustainable impact across Africa.

You will join a dynamic and collaborative team committed to driving meaningful change through technology, data, and innovation.

Application Process

Interested and qualified candidates should submit:

• A detailed Curriculum Vitae (CV) not exceeding four (4) pages.
• A Cover Letter (maximum one (1) page) outlining your suitability for the role and your vision for strengthening Esoko’s brand and communications.
• A Portfolio showcasing relevant marketing campaigns, content development projects, graphic design work, social media management, branding initiatives, or related assignments.

Application Email: hr@esoko.com

Subject Line: Application – Digital Marketing & Communications Officer

Application Deadline: Friday, 26th June 2026

Important Notice: Applications submitted without a portfolio may not be considered.

Only shortlisted candidates will be contacted.

Equal Opportunity Statement

Esoko is an Equal Opportunity Employer committed to fostering diversity, inclusion, and equal opportunities for all qualified applicants regardless of background, gender, ethnicity, religion, disability, or social status.