Digital Growth & Demand Generation Lead – MSI Ghana

Job Description

MSI Ghana is seeking a Digital Growth Partner to drive measurable demand for its reproductive health services through high-impact digital marketing.
This role is not focused on routine communications. The mandate is to generate client demand, increase clinic utilization, and convert digital engagement into paying customers.
The Digital Growth Lead or Agency will design and execute a performance-driven digital marketing strategy that expands MSI Ghana’s client base, strengthens brand visibility, and drives service uptake across clinics and digital channels.
MSI Ghana delivers reproductive health services across the country and is part of the global MSI partnership operating in more than 37 countries worldwide.

Core Mandate
The selected partner will be responsible for:
Driving customer acquisition through digital channels.
Converting digital engagement into clinic visits and service uptake.
Optimizing marketing spend to maximize return on investment.

Experience
• Minimum 3–5 years’ experience in performance-driven digital marketing
• Demonstrated experience in customer acquisition and conversion campaigns
• Proven ability to grow brands and generate revenue through digital channels
• Experience managing multi-platform digital marketing campaigns
• Experience in healthcare, consumer services, or FMCG marketing is an advantage.

Skills
• Performance marketing strategy
• Digital campaign management
• Conversion optimization
• Digital analytics and data interpretation
• Content strategy and storytelling
• SEO and digital audience targeting
• Strong commercial mindset and results orientation

Interested individuals or agencies should submit:
• CV or company profile
• Portfolio of previous digital marketing campaigns
• Examples of measurable growth or conversion results
• Proposed approach to driving digital demand for MSI Ghana
• Proposed fee structure
• Applications should be sent by email to recruitments@mariestopes.org.gh with the subject line: Application for Digital Growth & Demand Generation Lead