Market Research & Commercial Strategy Manager (Vegetables)
Job Description
๐ Location: Remote (based in Ghana) โ field travel to Bekwai, Ashanti Region: Prefer candidate to be based in Ashanti region-role is fully remote
๐ผ Type: Full-time | Startup environment
๐ฐ Salary: Competitive & Negotiable (range: GHS 48,000 โ 110,000/year based on experience)
๐พ Your Mission
As our Commercial Strategy Manager, youโll:
๐ Research the Ghanaian vegetable market โ prices, demand, and buyer preferences.
๐ง๐ฝโ๐พ Advise what crops to grow and how much to plant based on real demand.
๐ค Find and manage buyers (wholesalers, supermarkets, exporters).
๐งพ Negotiate prices, contracts, and delivery schedules.
๐ Work with the farm team to ensure volumes are delivered on time and meet quality standards.
๐ Build data dashboards for prices, volumes, and margins โ helping guide farm decisions.
๐ Prepare the farm for export markets (quality, packaging, certification).
๐๏ธ First 3 Months โ What Youโll Achieve
โ
Build a Ghana market map with major buyers, prices, and volumes.
โ
Recommend a 12-month vegetable plan for Bekwai farm.
โ
Secure at least 3 buyer agreements or LOIs.
โ
Set up a CRM and reporting dashboard to track sales and delivery.
๐งฉ Who Weโre Looking For
4+ years experience in market research, agribusiness sales, or buyer development.
Strong knowledge of Ghanaโs vegetable or horticultural markets.
Great communicator and relationship builder.
Analytical and data-driven โ strong Excel/Google Sheets skills.
Comfortable traveling (20โ40%) across Ghana (Bekwai, Kumasi, Accra, etc.).
Bonus: Experience with export markets, GlobalGAP, or buyer contracts.
๐ Degree in Agribusiness, Agronomy, Economics, or Business is preferred.
๐ Valid Ghana driverโs license and Twi language skills are a plus.
๐ป Work Setup
Remote role (work from home).
Regular visits to the farm in Bekwai and key regional markets.
Travel allowance provided; field logistics support available.
Flexible schedule + strong team support.
๐ Why Join Us
Be part of a growing Ghanaian agribusiness start-up from the ground up.
Help shape what crops we grow, who we sell to, and how we scale into export.
Work remotely with purpose and impact.
Great growth opportunity + performance-based rewards.